E-cigarettes not meeting potential as 'disruptive technology,' study shows
E-cigarettes, also referred to as Electronic Nicotine Delivery Systems or ENDS, "need to improve as a satisfying alternative or the attractiveness and appeal of regular cigarette must be degraded to increase the potential of ENDS replacing regular cigarettes," according to lead author Dr. Terry F. Pechacek, professor of Health Management and Policy. The findings are published in Nicotine & Tobacco Research. The researchers surveyed a nationally representative sample of 5,717 U.S. adults in 2014, asking questions about their awareness of e-cigarettes, use of such products and reasons for using traditional and novel tobacco products. Among the 144 former cigarette smokers who had tried e-cigarettes, nearly 30 percent (or 43 people) continued to use them as a satisfying alternative to regular cigarettes. But among the 585 smokers in the study, nearly 58 percent (or 337 people) reported they found e-cigarettes unsatisfying and stopped using them. Meanwhile, more th...